Our Story
Welcome to Lift Marketing
Results matter.
Who Are We
We are strategic marketing and business development partner. Our expertise is helping companies accelerate growth and successfully launch their products and services in new geographical markets.
Our Mission
Grow good ideas into great businesses.
What We Do
- Strategic Planning
- Marketing
- Digital & Social Media
- PR & Events
- Business Development
- Growth Support
Our 6-D Process
01.
Discover
Where are we?
Insight; who, why, how? Market trends and competitor analysis. Internal capabilities and resources.
02.
Define
Where do we want to be?
Set objectives.
Sell; acquisition and retention targets.
Serve the customer; satisfaction targets.
Sizzle; Wow! them, add value.
Speak; engage the customer.
Save; quantify efficiency gains.
03.
Design
How do we get there, our strategy?
Segments
Target Markets
Objectives
Positioning
Sequence (Trust, Try, Buy)
Integration (CRM & Databases)
Targeting & Segmentation
04.
Develop
How exactly do we get there?
Put the right marketing mix into action, tactics for your 8 P’s; Communication, Content, Contacts.
05.
Deploy
Who does what and when?
Take action.
Responsibilities and structures.
Systems and Processes.
Internal resources and skills.
Use of external agencies.
06.
Deliver
How do we monitor performance?
Bringing process and control to reporting and actions. Use KPI’s and web analytics to measure customer experiences and conversion.
Refine and repeat